The Gap I work in
AI models are more capable than ever. Yet most enterprise AI initiatives stall, not because the technology fails, but because adoption does. Buyers are skeptical, organizations are complex, and the distance between a working demo and a signed, deployed contract is full of human friction.
That distance is exactly where I've operated for 15 years.
“People who are able to see around corners are truly smart and their value is incredible. To preempt problems before they show up, just because you feel the vibe, and the vibe came from a combination of data, analyses, first principle, life experience, wisdom, sensing other people. That vibe, that's smart, that I think is going to be the future definition of smart."- Jensen Huang (NVIDIA)
Enterprise AI doesn't fail on capability. It fails on adoption.
Prompt. Loop. Sparring.
Prompts were the first answer. Then engineers moved the field to loops, agents, and context engineering, and the models got better environments. But even the best-fed model hits the same wall: sooner or later, it gives you the answer you want to hear. Sparring is what comes next: pressing the model past the agreeable answer, challenging its conclusions the way a negotiator challenges a first offer, until almost right becomes right. Everyone talks about using AI as a sparring partner. I flip it: I am the sparring partner your AI needs.
The names will keep changing, and tech loves a new word for the right way. My point stays the same through all of them: find the edges the standard process misses, push the result one round further than comfortable, and never let the easy answer become the final one. In a world where everyone has the same models, the default answer is a commodity. Methods expire. Instinct compounds.
Who I work with
AI and technology companies that need to win enterprise customers and grow revenue, in go-to-market, business development, partnerships, or commercial-expansion roles. Open to full-time roles, remote work, and advisory or project engagements.
I'm not a developer, and that's the point. I'm the commercial operator who knows how to sell, deploy, and scale technology in markets where trust, relationships, and execution decide the deal.
I spent 15+ years closing complex deals and building commercial operations. Now I help AI and technology companies do the part the model can't: win skeptical buyers, navigate real organizations, and turn capability into revenue and adoption.
After 15+ years leading negotiations, business development, and market expansion at companies like Stellantis, Michelin, Softtek, and a US-based AI SaaS startup, I work where technical capability meets commercial reality.
Get in touch →📧 flavio@calltheshots.ai
Formal AI Education - Complementing 15+ years of executive experience with structured AI education: AI Strategy and Governance, Wharton / UPenn, Artificial Intelligence for Business, Wharton / UPenn, Successful Negotiation, University of Michigan, Start Writing Prompts like a Pro, Google, Leading People and Teams, University of Michigan
What I bring
Enterprise go-to-market: building commercial operations from zero and turning them into pipeline and revenue.
Turned around a stalled LATAM commercial operation for a US-based AI SaaS startup, renewing its largest contract.
Strategic partnerships & complex deal-making: structuring and closing multi-stakeholder deals, including a R$84M, about US$15M international contract.
Applied AI: hands-on, working knowledge of how large language models behave in real commercial contexts, backed by executive AI education at Wharton. See the worked examples.
Let's talk
If you're building or scaling AI and need someone who can carry it into real commercial conversations, as a hire or an advisor, I'd like to talk.
📧flaviosforcin@gmail.com
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