Enterprise AI doesn't fail on capability. It fails on adoption.
I spent 15+ years closing complex deals and building commercial operations. Now I help AI and technology companies do the part the model can't: win skeptical buyers, navigate real organizations, and turn capability into revenue and adoption.
After 15+ years leading negotiations, business development, and market expansion at companies like Stellantis, Michelin, Softtek, and a US-based AI SaaS startup, I work where technical capability meets commercial reality.
I'm not a developer, and that's the point. I'm the commercial operator who knows how to sell, deploy, and scale technology in markets where trust, relationships, and execution decide the deal.
Who I work with
AI and technology companies that need to win and deploy in enterprise markets, in go-to-market, business development, partnerships, or forward-deployment roles. Open to full-time roles (remote / LATAM) and to advisory or project engagements.
Get in touch →📧 flavio@calltheshots.ai
The Gap I work in
AI models are more capable than ever. Yet most enterprise AI initiatives stall, not because the technology fails, but because adoption does. Buyers are skeptical, organizations are complex, and the distance between a working demo and a signed, deployed contract is full of human friction.
That distance is exactly where I've operated for 15 years.
“People who are able to see around corners are truly smart and their value is incredible. To preempt problems before they show up, just because you feel the vibe, and the vibe came from a combination of data, analyses, first principle, life experience, wisdom, sensing other people. That vibe, that´s smart, that I think is going to be the future definition of smart - Jensen Huang (NVIDIA)
What I bring
Enterprise go-to-market — building commercial operations from zero and turning them into pipeline and revenue.
LATAM market expansion — opening and scaling markets across Brazil and Latin America, including go-to-market for a US-based AI SaaS company.
Strategic partnerships & complex deal-making — structuring and closing multi-stakeholder deals, including a R$84M (~US$15M) international contract.
Applied AI fluency — hands-on with how large language models behave in real commercial contexts, backed by executive AI education at Wharton. (See the worked examples.)
R$84M (~US$15M) international contract secured through strategic negotiation
LATAM go-to-market built from scratch for a US-based AI SaaS startup
R$15M (~US$2.8M) commercial pipeline from zero in 7 months
Automotive market share doubled across a 200+ franchisee network
25% annual revenue growth after creating a sales function from scratch
Formal AI Education - Complementing 15+ years of executive experience with structured AI education: — AI Strategy and Governance, Wharton / UPenn — Artificial Intelligence for Business, Wharton / UPenn — Successful Negotiation, University of Michigan — Start Writing Prompts like a Pro, Google — Leading People and Teams, University of Michigan
Track Record
Let's talk
If you're building or scaling AI and need someone who can carry it into real commercial conversations, as a hire or an advisor, I'd like to talk.
📧flavio@calltheshots.ai
Linkedin: https://linkedin.com/in/flaviosforcin/?locale=en-US
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